Is Service Design an Unsellable Service That Everyone Needs?
Key Learnings
Service design as a holistic approach
Service design goes beyond the design of interfaces and considers the entire user experience as well as internal processes. It creates solutions that benefit both customers and companies. Susanne Junglas uses the example of Germanwings to show how optimising the customer journey can not only improve the user interface, but also make internal processes more efficient.
Prototyping and early iteration as the key to success
Early prototyping and iteration are key to minimising risks and developing user-centric solutions. Projects such as the Obi craftsman platform or solutions for Burda Forward show how this approach helps to test ideas quickly, involve stakeholders and avoid costly undesirable developments. Prototypes serve as a test tool and means of communication.
Interdisciplinarity and diversity of perspectives as a competitive advantage
Agencies such as denkwerk score points by combining diverse perspectives and interdisciplinary work. They bring in impulses from different sectors, adapt new technologies more quickly and promote creative exchange within the team. The focus is not on the term ‘service design’, but on the development of customised, user-centred solutions.
Design Perspectives Podcast
How can we use design as a lever for transformation and economic success? We talk about this with personalities from the fields of design, brand management and architecture. They give us insights into how transformation, sustainability and economic success can go hand in hand in a company. Interesting, informative, inspiring.