Beyond Bureaucracy – How Design Builds Better Systems
Large organisations – whether corporations or public institutions – face the same challenge: building services that don't just work, but last. Service design is more than optimising individual touchpoints. It's about solutions across the entire customer journey and about organisational change. And, ultimately, about a bigger question: how can business and government be designed around the people who use them?
Design as a Bridge Between Complexity and Impact
The second Moving Business by Design talk, on 8 June 2026, examines how service design creates real impact inside large organisations – from the customer journey to the transformation of entire structures. The focus is on the design, technology and policy decisions that make truly usable services possible – and on how design can provide orientation even within the most complex systems.
World Design Capital 2026: Frankfurt Rhein/Main
As part of World Design Capital (WDC) 2026: Frankfurt Rhein/Main, the four-part Moving Business by Design series brings the transformative power of design into sharp focus. Developed in partnership with IHK Frankfurt am Main, the series positions design as a driver of transformation – in business and in society.
Panel: Service Design in Practice
Taking part in the discussion:
- Daniel Hoffmann, Lead Service Designer, Lufthansa Group Digital Hangar
- Prof. Birgit Mager, Co-Founder & President, Service Design Network
- Dr. Tobias Miethaner, State of Hesse, Head of the Bureaucracy Reduction Unit
Programme – 8 June
- 5 pm Reception at IHK Frankfurt am Main
- 6 pm Talk: Beyond Bureaucracy – How Design Builds Better Systems for Business and Government
- 7:30 pm Networking & Catering (until approx. 10 pm)
Please note: This event will be held in German.
Join the conversation. See how design creates tangible impact and become part of the discourse around World Design Capital 2026 Frankfurt Rhein/Main. Sign up for the waiting list for the 8 June event here:
