The German Design Council brings design and business together. As a charitable foundation, it builds knowledge, connects stakeholders and initiates collaborations on circular solutions and sustainable ways of doing business.
71 graduation projects from 28 universities show how design changes when its tasks reach beyond form and function. On view at Die Neue Sammlung in the Pinakothek der Moderne from 16 October to 29 November 2026.
The 2027 edition highlights brands that see design not as an add-on, but as a strategic driver. The Major German Brands showcases the success stories of companies that demonstrate what becomes possible when design propels business models forward.
