Adrian van HooydonkHow BMW Is Driving Into the Future With the Neue Klasse Since the IAA in September, it has become clear that BMW is currently leading the way in automotive design. We spoke to BMW Group Design Director Adrian van Hooydonk at the BMW Group… Interview: Markus Hieke, December 03, 2025 InterviewMobility
Lucas Muñoz Muñoz'Design Is a Profession With Responsibility' How can furniture and interiors be designed without purchasing new materials? Instead, what already exists is treated as a resource in its own right. Lucas Muñoz Muñoz, “Interior Designer of… Interview: Paula Löwen-Pohle, December 03, 2025 ICONIC AWARDS0Interview
Edition HThe Rediscovery of the Haussmanns’ Work Trix and Robert Haussmann's life's work encompasses iconic designs spanning six decades. Now, Edition H, a new venture led by Christof Hindermann and Tobias Maurer, is planning to reissue… Interview: Andrea Eschbach, December 03, 2025 InterviewProduct Design
Martina Heßler‘Design Shows That Machines Aren’t Flawless’ Errors are not just a human trait, they are inherent to machines too. This is something historian of technology Martina Heßler has long examined. We spoke to her about the culture of error… Interview: Armin Scharf, October 22, 2025 Artificial IntelligenceInterview
Raw ColorPassion for Pigments Where there is colour, there is also form: a conversation with Christoph Brach of Raw Color about industrial standards with depth, facets of luxury in projects — and the Dutch Design Week,… Interview: Markus Hieke, October 08, 2025 German Design Graduates0InterviewDesign0
Circular Design‘Circular Design Is Not an End in Itself’ The German Design Council supports companies in implementing circular strategies by organising events and initiatives dedicated to Circular Design. In this interview, Bernd Müller, Director… Interview: Katharina de Silva, September 23, 2025 Circular Design0Interview
German Design Graduates‘These Days, You Can’t Get By Without Taking a Stance’ The annual exhibition ‘Dare to Design – Spaces of Care’ of the German Design Graduates shows how young designers are responding to current challenges. Director Katrin Krupka talks about the… Interview: Katharina de Silva, September 02, 2025 German Design Graduates0
Charles & Ray Eames Foundation‘The Eames House Is a Place of Beauty, Solace and Inspiration’ Preserving the legacy of Charles and Ray Eames, carrying on their work and ideas – this is the mission of the newly founded Charles & Ray Eames Foundation. A conversation with founding… Interview: Jasmin Jouhar, August 07, 2025 InterviewArchitectureDesign0
Designing TomorrowKonstantin Grcic on AI and the Furniture Industry “Furniture is my great passion.” Few German designers have shaped the international design landscape in recent decades as much as Konstantin Grcic. Now, for the first time, he has stepped… Interview: Jasmin Jouhar, June 23, 2025 Design0Interview
Stiftung Deutsches Design Museum‘Self-Efficacy Is the Key – And Design Provides the Toolbox’ AI, climate crisis, social change: young people today are confronted with many challenges. A conversation with Julia Kostial, managing director of the Stiftung Deutsches Design Museum, about… Interview: Lara Lochmann, June 13, 2025 FoundationNewcomerInterview
Designing TomorrowMarjan van Aubel on the Future of Solar Design When searching for ‘solar design’, one often encounters technically inclined photovoltaic systems. However, Marjan van Aubel sees herself as an ambassador for solar energy that subtly shapes… Interview: Markus Hieke, June 06, 2025 InterviewDesign0
80 Years of Mühle‘When It Comes to Brand Management, You Can’t Be Consistent Enough’ Mühle embodies a living shaving culture. Based in Saxony’s Erzgebirge region, the company is celebrating its 80th anniversary this year – and has long won over an international clientele… Interview: Gerrit Terstiege, June 05, 2025 BrandInterview
150 Years of the Museum of Design Zurich‘We’re Steering a Whole Ship of Design Knowledge’ Swatch watches, Freitag bags and the Helvetica typeface: To celebrate its 150th anniversary, the Museum für Gestaltung Zürich is showcasing some of its 580,000 items in the permanent ‘Swiss… Interview: Andrea Eschbach, May 21, 2025 InterviewMuseum0
Designing TomorrowErwan Bouroullec on Simplicity and Responsibility Erwan Bouroullec is considered a somewhat of a hippie among contemporary designers. His approach is unconventional and dreamy, but still precise and reliable. As part of our Designing… Interview: Jasmin Jouhar, April 23, 2025 InterviewDesign0
Designing TomorrowStefan Diez on the Circular Economy and Design as an Attitude Stefan Diez, one of Germany’s most prominent designers, has been exploring the circular economy for years. In our new ‘Designing Tomorrow’ series, he talks about why sustainable design is… Interview: Jasmin Jouhar, March 25, 2025 InterviewCircular Design0
Jonas Bjerre-Poulsen‘I’d rather leave the extravagances to others’ Jonas Bjerre-Poulsen is a Danish architect, designer, photographer – and a judge at this year’s ICONIC AWARDS. In an interview with ndion, the co-founder of Norm Architects reveals what… Interview: Jasmin Jouhar, March 04, 2025 ArchitectureDesign0Interview
Design und DemokratieWie Gestaltung Politik verändern kann Kurz vor der Bundestagswahl wird über Programme, Köpfe und Koalitionen diskutiert – aber kaum darüber, wie Politik eigentlich entsteht. Philipp Cartier und sein Team bringen mit der… Interview: Stephan Ott, February 17, 2025 InterviewDesign0
Kate Raworth"Economy Is a Design Task" British economist Kate Raworth invented the ‘Doughnut economy’. She and the Doughnut Economics Action Lab (DEAL) were honoured as ‘Personality of the Year’ at the German Design Awards 2025… Interview: Ulrich Hoffmann, February 10, 2025 Personality of the YearCircular EconomyInterview
50 Years of Interbrand‘A Brand Must Be Measured by Its Actions.’ Creating a distinctive brand identity, managing it successfully and responding to customer expectations is becoming more and more important for business success. Jens Grefen, Senior… Interview: Thomas Wagner, December 10, 2024 BrandInterview
Bauhaus Archive‘The Ideas of Bauhaus Are More Relevant Today Than Ever’ How can the ideals of the historic Bauhaus still provide guidance today? In an interview with ndion, Dr Annemarie Jaeggi, Director of the Bauhaus Archive, explains how the institution links… Interview: Katharina de Silva, December 06, 2024 InterviewDesign History
Siegfried Zhiang WuDecoding the DNA of Our Cities As an expert in sustainable urban planning and AI, Siegfried Zhiqiang Wu is an internationally sought-after expert. An interview on innovation, the circular economy and the ideal city. Interview: Benjamin Pfeifer, December 05, 2024 InterviewICONIC AWARDS0Architecture
Nina Sieverding and Anton Rahlwes‘We Wanted More Than Just Objects to Look At’ The exhibition ‘The Magic Touch: Designing Togetherness’, on show from 19 October 2024 at the Dutch Design Week, brings together projects by German Design Graduates on touch, inclusion and… Interview: Katharina de Silva, October 07, 2024 InterviewNewcomerExhibition
125 Years of MieleThe Vooper Leads the Way What are the design challenges for an appliance brand? And how complex is it to adopt a circular economy and how can it be done successfully? On the occasion of Miele’s 125th anniversary, we… Interview: Thomas Wagner, September 20, 2024 InterviewBusiness0Circular Economy
90 Jahre ERCO„Man merkt, dass Otl Aicher noch heimlich mit am Tisch sitzt” ERCO gehört ohne Zweifel zu den großen deutschen Design-Marken mit internationaler Ausstrahlung. In diesem Jahr feiert das Unternehmen sein 90-jähriges Bestehen. Zum Jubiläum sprachen wir… Interview: Gerrit Terstiege, September 06, 2024 InterviewProduct Design
Stephan Merkle„Design is Equity!“ Stephan Merkle has joined ABB Building and Home Automation Solutions to build a new design team. In this interview, the new Global Head of Design explains how he is combining global design… Interview: Thomas Huber, August 02, 2024 InterviewBusiness0
Designing With AIPing-Ponging Your Way to the Product Artificial Intelligence (AI) is revolutionising the design industry. What new opportunities is this technology opening up for designers and manufacturers? A conversation with Berlin-based… Interview: Katharina de Silva, July 15, 2024 Artificial IntelligenceInterview
everdrop“We Treat Our Detergents Like Software” Cleaning, washing, disinfecting: David Löwe and Christian Becker wondered how to make everyday products more sustainable. With refillable cleaning products, for example. The founders of… Interview: Katharina Hempel, July 10, 2024
40 Years of serien.lightingRodgau was not exotic enough serien.lighting is celebrating its 40th anniversary this year. A large exhibition recently took place at the Museum Angewandte Kunst in Frankfurt am Main, showcasing the fascinating designs… Interview: Thomas Wagner, June 25, 2024
Leo Lübke From COR‘The joy of sustainable design is deeply rooted in our company’ Furniture manufacturer COR is celebrating its 70th anniversary this year. Leo Lübke, managing partner and designer, discusses how the company has maintained quality over the years and… Interview: Thomas Wagner, June 08, 2024 InterviewCircular Design0Brand
Form Us With Love"The Industry Wants to Change” The Swedish design studio Form Us With Love creates concepts, furniture and products for well-known companies such as Ikea and Hem. We visited the two founders during the Stockholm Design… Interview: Jasmin Jouhar, March 24, 2024
gmp ArchitectsModern Architecture That Accepts the Longing for Chinese Tradition Grand gestures and meaningful places: If you want to successfully design large-scale projects in China, you have to adapt to different needs and circumstances than in Europe. Wei Wu and… Interview: Fabian Peters, December 04, 2023 ArchitectureInterviewICONIC AWARDS0
Brandt Bauer Frick“Our Name Sounds Like a Law Firm” The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke… Interview: Gerrit Terstiege, May 09, 2022 InterviewBrandBusiness0
